Taking the conversation for a cooking oil brand outside the kitchen.

Integrated Marketing · Storytelling · FMCG

Riso Rice Bran Cooking Oil from Kamani Foods needed its next campaign, but wanted to steer clear of the tried and tested campaigns. We developed a campaign by modifying their brand promise from Live 100% to Live 100/100, and implementing it creatively across multiple platforms. One notable success was a film collaboration with Voice of Ram (VOR) that repositioned the brand and its audience in a dynamic new context. Within hours, the film became viral, exceeding our expectations. The campaign also won a Goafest Bronze in the integrated marketing and long-form video content categories.

↓

Next project

Previous project

Let’s work together