Helping an Indian state showcase its true potential to the world.

Brand Identity · Integrated Marketing · Government

We helped the Odisha government with their branding and communication strategy, which involved building the key identity: Odisha. India's best-kept secret. We then extended the strategy to various campaigns, showcasing the state's achievements to India and the world. Our close collaboration ensured that the entire exercise accurately reflected the state’s unique spirit and helped to increase awareness and appreciation of its many accomplishments.

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