Developing consistent seasonal campaigns for HUL’s body lotion range.

Campaign · Art Direction · Beauty & Lifestyle

We partnered with Vaseline to launch a series of dynamic seasonal campaigns for their diverse line of body lotions across India. Collaborating closely with their marketing team, we left no stone unturned in crafting every aspect of the campaign, from the key product visuals to the USP mnemonic, and press ads, outdoor billboards, and advertorials in a multitude of languages.