Responding to the needs of a fast-changing Indian tech brand.

Omnichannel Strategy · Creative Direction · Startup

We played a vital role in creating and executing 360° marketing campaigns for Sugarbox, a tech startup. The challenge was to increase user engagement and revenue by attracting new users while the startup pivots for better results. We developed creative solutions across various online and offline channels like social media, digital marketing, on-ground partnerships and activations. The goal was always to analyse the data for each campaign and fine-tune our approach for the next one.

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