Challenging a popular notion and urging Indians to reconsider their behaviour around plastics.

IP Creation · 360° Communication · CSR

The Indian Centre for Plastic in the Environment (ICPE) and Reliance Petchem needed help in setting the record straight regarding the issue of plastic pollution. In this age of misinformation and fake news, it was important to challenge existing assumptions and make Indians rethink their attitudes towards plastic waste. We worked closely with the team to devise an omnichannel strategy. This resulted in not only an interesting campaign, but also a factual and informative one: Fight Pollution, Not Plastics (FPNP India).

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The first steps - Naming and visual identity.
The first steps - Naming and visual identity.
Next project
Previous project
Developing a robust design system for the initiative.
Developing a robust design system for the initiative.
Igniting curiosity through a teaser campaign.
Igniting curiosity through a teaser campaign.
The launch ad segregating plastic from plastic pollution.
The launch ad segregating plastic from plastic pollution.
Plastic and Pollution. A true story on a larger than life panel at Reliance outlets and offices.
Plastic and Pollution. A true story on a larger than life panel at Reliance outlets and offices.
Information design in various forms
Information design in various forms
Information design in various forms
Information design in various forms
A special Environment Day message.
A special Environment Day message.
Designing information in interesting ways.
Designing information in interesting ways.
Visual storytelling across digital channels.
Visual storytelling across digital channels.

Let’s plan together

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