Helping an Ahmednagar-based milk brand launch its new range of ice creams.

Launch Strategy · Through the Line Mktg · FMCG

As a follow up to Prabhat Dairy’s rebranding exercise, we were asked to help with the launch of their new range of ice creams, Volup and Sinsane. Working closely with the design firm DY Works, we crafted a fun launch campaign that included films, print, radio, catalogue design, store branding and what have you. Our constant focus was to keep the branding and communication as appetising as the products themselves.

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